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The Red Pill Movement and Its Contribution to GBV

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Movie Origins

In 1999, ‘The Matrix’ was released, and its financial success quickly followed. The film grossed approximately $468 million worldwide. However, it left more than just a box office impact; it left a lasting mark on internet history.

In the film, the protagonist, Neo, must choose between a red pill and a blue pill. The red pill symbolises staying a part of the world we know, forever asleep, while the blue pill symbolises waking up to a different reality and leaving everything behind.

The red pill movement

The red pill movement, which began on Reddit, quickly spread like wildfire across various media. From Instagram to YouTube and X. This online outlet for the hatred of women didn’t die out. It got fanned. But why did many people widely receive it?

As human beings, it is natural to gravitate towards what we like. Children are human beings from scratch after all, and studies prove that based on our preferences, we are capable of building prejudice. If that’s the case, is gender-based violence something that we learn from a young age?

 Also Read: Are Children Inherently Good or Evil?

The red pill movement’s impression in East Africa

The internet sends waves of crashing information our way at light speed. This data grazes the shores of our minds and leaves impressions. Impressions we find hard to forget.

Amerix

Amerix, a medical specialist in reproductive health and an activist on X, is a complicated figure. On paper, he is an all-around good influence: he acts as a social sponsor for men facing various addictions and finds time to be a civil servant and family man. But he is also:

Urging men not to ‘simp’ anymore, advising that women’s emotions had little to do with men’s actions.

Andrew Kibe

Andrew Kibe, a former radio presenter, is a household name. His reputation, although not always good, precedes him. Despite his background as a religious leader, Andrew Kibe sticks to his guns in advocating for his version of social justice, which involves bashing and disrespecting women in the process. YouTube terminated Andrew Kibe’s channel on the grounds of violating the same social guidelines his counterpart Eric Amunga advocates.

How the manosphere contributes to Gender-Based Violence

In the manosphere, there’s no real dialogue. Only tired, biased rebuttals and generalisations. This secret lingo, little nicknames, and abbreviations might keep the community of red pill men closer, but will ultimately do more harm than good.

A term like NAWALT, ‘Not All Women Are Like That’, is a great example. Such manosphere terms shift blame and teach men and boys to abandon personal responsibility and chase superficiality.

The road to hell is paved with good intentions

The Manosphere, in its attempt to create a safe environment, pollutes the minds of the impressionable young and preys on vulnerable men with axes to grind.

For others, even considering change is not an option; thus, they gravitate towards ideologies they find comforting.

True masculinity

Masculinity comes in various shapes and forms, like different varieties of yoghurt. The concept of ‘being a man’ comes tailor-made, specific to your geography and acquired culture.

Simply, the terms and agreement of manhood in no part say that it is okay to take part in gender-based violence or be a menace to women.

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

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Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

Published

on

Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Shock as Section of Gikomba Shoe Market Demolished Overnight

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Traders at Nairobi’s bustling Gikomba Market are counting heavy losses after a section of the popular shoe market (mitumba shoe section) was demolished overnight by Nairobi City County enforcement teams. The operation took place in the early hours of Tuesday morning.

Videos and photos circulating on social media show destroyed merchandise and devastated traders who arrived at the market this morning to find their businesses in ruins. According to reports, the county government carried out the demolition after an eviction notice lapsed. This happened even though the High Court (Environment and Land Court) had earlier issued and extended conservatory orders in March 2026, halting mass demolitions and evictions at Gikomba and surrounding areas along the Nairobi River.

Repeated demolitions

Demolitions at Gikomba are not new. As far back as 1977, the original market was brought down by the government to pave the way for light industries. In recent years, attention has shifted to the riparian land along the Nairobi River, with authorities proposing to expand the buffer zone from 30 metres to 50 metres in a bid to control flooding.

Many traders have raised concerns over what they describe as poor consultation, shifting relocation plans and the lack of a clear and secure alternative site. There are also growing fears that the process could open the door to land grabbing and cartel involvement.

Impact

For most traders at Gikomba, the market is more than just a place of business. It is their only source of livelihood. Repeated fires and demolitions have created a cycle of uncertainty, financial strain and constant rebuilding. Many small business owners say they struggle to recover after each loss, only to face another setback months later.

Calls for improved fire safety measures, fair relocation plans and meaningful engagement with authorities continue to grow louder. Without long term and sustainable solutions, Gikomba traders will continue to bear the high cost of operating in one of Nairobi’s busiest yet most vulnerable markets.

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