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The Face Behind the Screen: Why People Cyberbully

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It often starts with a comment, maybe a laughing emoji, a sarcastic reply, or a snide remark buried beneath a trending post. What looks like harmless banter can quickly turn into digital warfare, with words cutting deeper than most realize. Behind every mean tweet, shady meme, or hateful DM, there’s a person typing, one who might never dare say the same things face-to-face.

Cyberbullying isn’t just a teenage problem anymore. It’s woven into the fabric of online culture and that could be from school group chats to celebrity comment sections. But why do people do it? What transforms ordinary users into online bullies?

RELATED:How to Prevent Cyberbullying: 5 tips for Parents

The Psychology of the Screen

According to psychologists, something called the “online disinhibition effect” explains why people act differently on the internet. In simple terms, the screen becomes a shield. It hides facial reactions, tones, and real-world consequences, making it easier to say things we’d never voice in person.

Anonymity creates a sense of freedom or rather, false freedom. Behind fake usernames or private accounts, people feel invincible. They type without restraint because they can’t see the hurt they cause. It’s easier to be cruel when you forget there’s a real person on the receiving end.

Many bullies aren’t inherently evil; they’re often seeking attention, validation, or a release for their own frustrations. For some, trolling offers control — a temporary escape from personal insecurities or offline struggles.

The Mob Mentality of the Internet

Then there’s the “group effect.” Online spaces can quickly turn into echo chambers, where negativity spreads like wildfire. One person makes a cruel joke, others join in — not necessarily out of malice, but to fit in, to laugh along, or to avoid being the next target.

The truth is, some of the world’s biggest online pile-ons begin as jokes. A meme here, a “funny” tweet there — until someone’s reputation, confidence, or mental health is destroyed in the process.

Pain Behind the Posts

Ironically, many cyberbullies are also victims: of rejection, self-doubt, or even bullying themselves. Hurting others becomes their way to cope or feel seen. Psychologists call it projection — when people unload their pain onto others.

You’ve probably seen it: that one user who never has anything kind to say, always picking fights online. Often, their harshness reveals more about their inner world than the person they’re attacking.

 

The Culture That Normalizes Cruelty

Digital culture has blurred the line between criticism and cruelty. We’ve turned “trolling” into an identity and “cancel culture” into a sport. Humor often masks hostility, and empathy gets lost in the scroll.

Even influencers and celebrities (people with massive platforms) aren’t spared. In fact, fame often magnifies the hate. One controversial post can spark thousands of vile comments in seconds. For everyday users, it can be just as brutal, especially for teens or young adults whose self-worth is still forming.

Rebuilding Digital Empathy

So how do we change this culture? Maybe it starts small. with personal accountability. Before hitting “send,” ask: Would I say this to their face? Would I be proud if someone screenshot this comment?

Kindness doesn’t have to be loud, but it can be revolutionary online. Support someone being attacked. Report harmful content. Speak up instead of scrolling past cruelty. The internet reflects us and it can be as kind or as cruel as we choose to make it.

Because at the end of the day, there’s always a face behind the screen — and sometimes, the person on the other side just needed a little more empathy, not another reason to break.

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

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Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

Published

on

Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Shock as Section of Gikomba Shoe Market Demolished Overnight

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Traders at Nairobi’s bustling Gikomba Market are counting heavy losses after a section of the popular shoe market (mitumba shoe section) was demolished overnight by Nairobi City County enforcement teams. The operation took place in the early hours of Tuesday morning.

Videos and photos circulating on social media show destroyed merchandise and devastated traders who arrived at the market this morning to find their businesses in ruins. According to reports, the county government carried out the demolition after an eviction notice lapsed. This happened even though the High Court (Environment and Land Court) had earlier issued and extended conservatory orders in March 2026, halting mass demolitions and evictions at Gikomba and surrounding areas along the Nairobi River.

Repeated demolitions

Demolitions at Gikomba are not new. As far back as 1977, the original market was brought down by the government to pave the way for light industries. In recent years, attention has shifted to the riparian land along the Nairobi River, with authorities proposing to expand the buffer zone from 30 metres to 50 metres in a bid to control flooding.

Many traders have raised concerns over what they describe as poor consultation, shifting relocation plans and the lack of a clear and secure alternative site. There are also growing fears that the process could open the door to land grabbing and cartel involvement.

Impact

For most traders at Gikomba, the market is more than just a place of business. It is their only source of livelihood. Repeated fires and demolitions have created a cycle of uncertainty, financial strain and constant rebuilding. Many small business owners say they struggle to recover after each loss, only to face another setback months later.

Calls for improved fire safety measures, fair relocation plans and meaningful engagement with authorities continue to grow louder. Without long term and sustainable solutions, Gikomba traders will continue to bear the high cost of operating in one of Nairobi’s busiest yet most vulnerable markets.

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