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Prime steps to follow when starting a business.

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Coming up a business plan can seem like a dream come true. However, seeing it grow is another story. Every entrepreneur has a tale to tell, but the successful ones will always insist on a strategic plan. Here are some simple steps that you should follow when starting a business.

Source: the blackbusinessschool.

 Examine yourself.

Always evaluate yourself before starting any business. Get to know what your drive is. Are you going in search of freedom or money? If that is your only reason, then restructure the decision. Be aware that risks are bound to happen and be prepared to handle them. Always remember that business grows gradually. So with such knowledge come up with a strategy on how you want the business to look. Have goals. Consider SWOT analysis. Define your strengths and weaknesses.

Evaluate the market.

Once you have settled on what field to explore, analyze it keenly. Spend time reading books related to that field, collect data from friends and Google, or visit your target market to learn how they run the business. Examine your ideas against what your target audience expects. Have that unique thing that you will bring to the table to draw more customers. Moreover, find out how much capital you will for the start-up.

ALSO READ: Why stress management is key to growing a small business

Know your target audience.

As you analyze the market, get to know who your prospective audience is. What do they expect? Following the heart of your target audience will improve the chances of winning them over. Come up with new, creative ideas. Once you are home will all that then research on how urgent they need the products, what is the market size and how affordable your product can be. Be flexible; if all is figured out before starting the business, the plan will work better.

Get legal logistics.

Start by registering your business. Take ownership. However, get to know the benefits and drawbacks of different business entities offered. Work with a good lawyer who will help you set the tables straight and iron out the essentials. Get your business license, permits, and insurance cover. It might be costly, but worth the effort, you cannot afford to go wrong in this stage.

Select the appropriate place.

Once the plan is sorted and you have the capital at hand, search look for a convenient location for your store. However, you might not necessarily need an office if you have an online business. Build up a website. But, if your business needs an office, be careful when selecting one. Consider affordable rent, visibility, and the distribution of your competitors. Make your store layout is incredible; it might be the magnet attracting customers. Also, choose a well-lit place.

ALSO READ: Start your own baking business with these five tips

Brand your company

Create a memorable impression with which people will relate. Behind a good logo and the name of a company that is branded lies a motivated, confident client. Print T-shirt, caps, business cards, and stationeries. Giveaways will advertise the brand easily. As the business grows, the brand will act as the primary ambassador in adding overall information.

Start off

Be well prepared to try out the business. Have a positive attitude even when things seem slow. No business lacks errors. Use all mistakes and failures as a field within which you aim to learn and improve your brand. Make business rules and sound decisions. Aim at achieving the best and growing.

Pablo Picasso once said.

“ Our goal can only be reached through the vehicle of a plan, in which we must fervently believe and upon which we must vigorously act. There is no other route to success.”

 

 

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Cover Story

Elizabeth Nzisa: The Firstborn Who Became a Mother Overnight

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While most teenagers spend their days focused on school, friendships, and dreams for the future, Elizabeth Nzisa, fondly known as Shiku, was forced to grow up much faster than she ever imagined. At only 17 years old, she found herself taking on the role of a mother to her three younger siblings after her family was hit by tragedy not once, but twice.

Her story, shared in an emotional interview, is a powerful reflection of strength, sacrifice and the deep bond between siblings. Elizabeth recalls the moment her life changed completely. Her mother died while giving birth to their youngest sibling, a baby boy. In the middle of that painful loss, their father walked away from the family, leaving Elizabeth alone with a newborn and two other young children to care for.

Mama yetu alipass 2024, Feb. Alipass akipata haka katoto kadogo. Dad naye akatuacha akaenda

 

Becoming a Mother Too Soon

She explains that she had no choice but to step up and become the parent in the house. She raised her youngest brother from the day he was born, and to this day he calls her mum, not knowing she is actually his big sister. That detail alone shows how much responsibility she carried at such a young age. She became the provider, the protector, the caregiver, and the emotional support for her siblings while she was still trying to understand life herself. With little help from relatives, Elizabeth had to find ways to survive, balancing school when she could, doing small jobs and making sure her siblings were fed, safe and loved.

The journey was not easy. She faced financial struggles, emotional exhaustion, and the pressure of trying to stay strong even when she felt overwhelmed. There were moments when she doubted herself and wondered if she was doing enough. Still, her story is not about defeat. It is about endurance. Elizabeth talks about finding strength through faith, support from the people around her, and the determination to keep her family together no matter how hard things became.

Over the years, she made sure her siblings stayed in school, had food on the table, and grew up feeling loved despite everything they had lost. What could have been a completely broken home became a family held together by her sacrifice and commitment.

Many viewers reacted emotionally, saying the story moved them to tears. Some described firstborn daughters as second mothers, while others said her life shows the kind of courage people rarely see but should never forget.

 

Click here to read our March issue 2026

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Cover Story

Elizabeth Nzisa: The Firstborn Who Became a Mother Overnight

Published

on

While most teenagers spend their days focused on school, friendships, and dreams for the future, Elizabeth Nzisa, fondly known as Shiku, was forced to grow up much faster than she ever imagined. At only 17 years old, she found herself taking on the role of a mother to her three younger siblings after her family was hit by tragedy not once, but twice.

Her story, shared in an emotional interview, is a powerful reflection of strength, sacrifice and the deep bond between siblings. Elizabeth recalls the moment her life changed completely. Her mother died while giving birth to their youngest sibling, a baby boy. In the middle of that painful loss, their father walked away from the family, leaving Elizabeth alone with a newborn and two other young children to care for.

Mama yetu alipass 2024, Feb. Alipass akipata haka katoto kadogo. Dad naye akatuacha akaenda

 

Becoming a Mother Too Soon

She explains that she had no choice but to step up and become the parent in the house. She raised her youngest brother from the day he was born, and to this day he calls her mum, not knowing she is actually his big sister. That detail alone shows how much responsibility she carried at such a young age. She became the provider, the protector, the caregiver, and the emotional support for her siblings while she was still trying to understand life herself. With little help from relatives, Elizabeth had to find ways to survive, balancing school when she could, doing small jobs and making sure her siblings were fed, safe and loved.

The journey was not easy. She faced financial struggles, emotional exhaustion, and the pressure of trying to stay strong even when she felt overwhelmed. There were moments when she doubted herself and wondered if she was doing enough. Still, her story is not about defeat. It is about endurance. Elizabeth talks about finding strength through faith, support from the people around her, and the determination to keep her family together no matter how hard things became.

Over the years, she made sure her siblings stayed in school, had food on the table, and grew up feeling loved despite everything they had lost. What could have been a completely broken home became a family held together by her sacrifice and commitment.

Many viewers reacted emotionally, saying the story moved them to tears. Some described firstborn daughters as second mothers, while others said her life shows the kind of courage people rarely see but should never forget.

 

Click here to read our March issue 2026

Continue Reading

Cover Story

Endometriosis and sex: How to make intimacy pain-free

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There is no doubt that endometriosis can affect a woman’s way of life. The condition slews a couple of conditions, painful sex being one of them. Penetration pulls and pushes any tissue growth behind the vagina and lower uterus.

Although symptoms may differ from woman to woman, here are some things you can do to lessen your pain and ensure you have some good time:

Take a dose of painkillers

Take an over the counter painkiller that sits well with your body before intercourse and incase pain persists, take another one as prescribed.

Track your cycle and try at certain times of the month

Most women with endometriosis experience excruciating pain during their period and ovulation. Keep track of your cycle so that you can know when you are ovulating. You can use apps like my calendar and flo period tracker to track your periods. This will help you know when best to engage in sexual intercourse.

READ ALSO: Crucial Facts About Endometriosis Everyone Should Know About

Use lube

Vaginal dryness is not something to be ashamed of and if you happen to have it, lube should be your best buddy. Make sure to use any silicon or water based lubricant anytime you feel like your vagina is dry. Ensure the application is of good amount to achieve a wet area.

Explore alternatives

Talk with your partner about things that turn you on and bring you pleasure. Just to mention a few; mutual masturbation, foreplay, kissing and mutual fondling. Sex does not have to mean intercourse.

Try different positions

Experimenting different positions can teach you and your partner which ones hurt and the ones that bring direct pleasure with no or less pain. Positions that are considered better vary from person to person so take the time to explore and learn yourself with your partner.

Find the right rhythm

Finding the right rhythm can help you experience less discomfort during sex. Quick thrusting or deep penetration can aggravate pain. Talk to your partner about that which you do not like and find ways that will satisfy the both of you like exchanging positions so that you can control the speed and rhythm.

Bottom line

Intimacy does not have to be boring, painful or make you hate the condition that you have. Talk openly about your feelings around sex and penetration and what would help to ease your concerns.

Our FREE  e-paper March Issue is here!
As we celebrate our women this month, we bring you the best stories and the most inspiring features to get you going.
Click HERE to read!

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