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Why Everyone’s Turning Their Profiles Purple and What It Really Means

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Over the past few days you may have noticed lots of purple profile pictures on social media feeds. Your timeline suddenly looks like a violet garden. From captions to profile pictures, everything’s dipped in purple.

South Africans and now, people across Africa are turning their profiles purple in a powerful show of  digital solidarity ahead of the G20 Women’s Shutdown happening on Friday, November 21, 2025.

What started as a local campaign has quickly turned into a continental statement.  it’s a cry for attention, a call for justice, and a reminder that gender-based violence (GBV) is not just a statistic, but a national crisis.

The purple avatars are meant to make the shutdown visible online and to amplify calls for urgent action to end GBVF.

The movement that started it all

The purple profile movement was launched by Women For Change, a South African civil society group leading the call for urgent government action against GBV and femicide. They’ve rallied the nation to shut down the country — digitally and physically for one day, demanding that GBV be declared a national disaster.

The movement comes at a symbolic time, right before South Africa hosts the G20 Leaders’ Summit, giving activists a global stage to amplify their voices. Through hashtags, black clothing, and digital activism, they’re ensuring that no one scrolls past this crisis in silence.

Why purple?

Purple has deep roots in women’s rights movements across history. It was one of the colours of the suffragettes, representing justice and dignity. For this campaign, purple is the colour of resistance, unity, and remembrance, a visual reminder that women are tired of mourning, tired of fear, and ready for change.

By changing profile pictures to purple, even those who can’t physically join the shutdown can show solidarity online by transforming timelines into virtual protest grounds.

Why it’s trending beyond South Africa

Social media has proven once again that movements know no borders. The purple takeover has reached countries like Kenya, Nigeria, Botswana, and Ghana, with users across Africa showing support. Many have shared heartfelt messages, photos in black outfits, and videos pledging to join the 15-minute standstill.

Interestingly, men have also joined the conversation and the cause. From influencers to ordinary users, most men are showing support by turning their profiles purple and speaking out against GBV. Their message? This is not just a women’s fight; it’s everyone’s fight.

What the shutdown calls for

Women For Change has outlined clear, simple actions for anyone who wants to participate on Friday, November 21. Here’s how to stand in solidarity:

💜 Don’t work. Step away from both paid and unpaid labour for the day; from offices to homes, to symbolize the invisible work women do daily.

💜 Don’t spend. Withdraw from the economy for one day as a show of economic power and protest.

💜 Lie down at noon. Join the 15-minute standstill at 12:00 PM, lying down for one minute for each of the 15 women murdered daily in South Africa, a haunting reminder of lives lost to GBV.

💜 Wear black. Dress in mourning and resistance, standing for the pain, anger, and resilience of women across the country.

💜 Change your profile picture to purple. Make the shutdown visible online and keep the conversation alive.

When activism meets backlash

Like any major social movement, the purple wave hasn’t escaped criticism. Some online users have called the campaign performative, arguing that changing a profile picture isn’t “real activism.”

But participants have clapped back, reminding critics that visibility matters. Many have even unfollowed those trying to discredit the cause, saying the campaign isn’t about forcing participation but creating awareness. “If you don’t want to join,” one viral comment read, “then just scroll in peace.”

Their response highlights a deeper truth that sometimes, what may seem like a small digital act can be the spark that ignites conversations, solidarity, and eventually, change.

Why this matters

South Africa continues to grapple with one of the highest rates of gender-based violence in the world. According to national and UN statistics, an average of 15 women are murdered every day, often by intimate partners. For many, the purple profile isn’t just a statement; it’s personal.

This movement, therefore, is a reminder that the fight against GBV is far from over and that it takes more than hashtags to dismantle a culture of violence. It takes empathy, education, and unity.

A call to action

On November 21, the world will be watching. Whether you’re in South Africa or elsewhere on the continent, you can be part of this historic moment. Show your solidarity. Change your profile picture to purple, wear black, share verified posts, and if possible, take part in the standstill.

Because when a nation stops even for 15 minutes, the world starts to pay attention. 💜

RELATED: The plight of femicide cases in Kenya

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

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Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Cover Story

Heartbreak as Body of 12-Year-Old Blessed Claire Muthoni Arrives Home from India

Published

on

Kenyans are mourning the loss of Blessed Claire Muthoni, a brave 12-year-old girl from Kihuri in Othaya, Nyeri County, who passed away while undergoing specialised cancer treatment in New Delhi. Claire had been fighting stage 4 cancer for over three years.

The aggressive disease took a heavy toll on her young body, eventually leading to the amputation of one of her legs. Despite the pain and the many challenges she faced, Claire remained hopeful and courageous throughout her journey, inspiring many who followed her story.

On January 19, 2026, she travelled to India with her mother in search of advanced treatment aimed at saving her remaining leg and managing the cancer that had spread to her lungs. The journey was filled with hope, supported by Kenyans from all walks of life who contributed towards her treatment and kept her in their prayers.

A brave fight

While in India, Claire underwent several chemotherapy sessions. Unfortunately, her condition worsened after developing complications, leading to her admission to the Intensive Care Unit. She passed away in hospital last week, leaving behind a grieving family and a nation that had stood with her.

On Monday, March 30, 2026, her remains arrived at Jomo Kenyatta International Airport. The atmosphere at the airport was filled with grief as family members, friends and well-wishers gathered to receive her. Her mother returned home alone, carrying a loss no parent should have to endure.

Claire will be laid to rest in her home area of Othaya in the coming days, as her family begins the difficult process of saying their final goodbyes.

Her story touched thousands across the country, many of whom followed her journey through updates and fundraising efforts. She became a symbol of strength and resilience, and her passing has deeply affected those who had hoped to see her recover.

Beyond the grief, her story has once again brought attention to the challenges families face when dealing with childhood cancer in Kenya. The high cost of specialised treatment, limited access to advanced care locally, and the emotional and financial strain on families often force many to seek treatment abroad.

Read our March issue here 

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Shock as Section of Gikomba Shoe Market Demolished Overnight

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Traders at Nairobi’s bustling Gikomba Market are counting heavy losses after a section of the popular shoe market (mitumba shoe section) was demolished overnight by Nairobi City County enforcement teams. The operation took place in the early hours of Tuesday morning.

Videos and photos circulating on social media show destroyed merchandise and devastated traders who arrived at the market this morning to find their businesses in ruins. According to reports, the county government carried out the demolition after an eviction notice lapsed. This happened even though the High Court (Environment and Land Court) had earlier issued and extended conservatory orders in March 2026, halting mass demolitions and evictions at Gikomba and surrounding areas along the Nairobi River.

Repeated demolitions

Demolitions at Gikomba are not new. As far back as 1977, the original market was brought down by the government to pave the way for light industries. In recent years, attention has shifted to the riparian land along the Nairobi River, with authorities proposing to expand the buffer zone from 30 metres to 50 metres in a bid to control flooding.

Many traders have raised concerns over what they describe as poor consultation, shifting relocation plans and the lack of a clear and secure alternative site. There are also growing fears that the process could open the door to land grabbing and cartel involvement.

Impact

For most traders at Gikomba, the market is more than just a place of business. It is their only source of livelihood. Repeated fires and demolitions have created a cycle of uncertainty, financial strain and constant rebuilding. Many small business owners say they struggle to recover after each loss, only to face another setback months later.

Calls for improved fire safety measures, fair relocation plans and meaningful engagement with authorities continue to grow louder. Without long term and sustainable solutions, Gikomba traders will continue to bear the high cost of operating in one of Nairobi’s busiest yet most vulnerable markets.

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