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Kevin Otiende: On making a name in PR

In business, don’t get tired; keep working.

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Kevin Otiende’s name is familiar in PR circles. In his 30s, he is the CEO of Calla PR. His story is a testament that no dream is unattainable and age is nothing but a number when it comes to pursuing your dreams. He shares with CECILIA ASHIOYA & JEMIMAH GICHOHI what it takes to make a name in one’s field.

What is PR all about, and why should organisations hire PR consultants?

PR is critical because people need to know you and what you do. There’s a saying -“If no one knows, it didn’t happen.” Organisations do many great things but don’t know how to tell their story, and that’s where PR practitioners come in. This, in turn, has a domino effect because of the increased visibility and interest in your brand and, therefore, more business for you.

What challenges did you face while starting your PR firm-Calla PR?

I quit my job around the same time my daughter was born. So, while I needed to hustle, I was constantly in a situation where I had to split funds between family and business. Secondly, as with any new venture, it took time to get the first clients. It also took a long time to close some business deals, and when we did, it took even longer to get paid. These are things nobody prepares you for.

Significant understanding levels of accounting or bookkeeping was also a challenge. Remember, I came from a place with established structures and different support roles that all contribute to a common goal. Now, here I was as everything. including finance management, and that was not easy.

Another critical problem was getting the right talent and whether you could afford to retain it if you were lucky to get it. As a start-up, getting the right talent to help you do the work is difficult because they may not believe in your concept, plan, and prospects, and you may also not be in a position to pay market rates.

What’s your typical day like?

PR has two disciplines – Public Relations and Crisis Management. The PR part is the fancy part that everyone knows. Crisis management is more below the surface, and the public usually doesn’t get to know what was done to avert the crisis. The PR bit involves formulating and implementing strategies all year long. This involves meetings, events, and routine servicing of clients. For a typical person, this may be an 8 to 5 job. The day starts with an early daily dia monitoring and analysis, advice to chats, status meetings, and execution of onging projects.

For the crisis part, you don’t have any routine. You have to be on guard for 24 hours. Usually, I will not go to bed until around 1:00 am after I have read all the newspapers to inform myself of events that may affect my clients.

What makes a good public relations specialist?

You must be informed, create winning strategies, be way ahead of your clients. analyze the market and where it’s going. be adaptive, have a tailor-made and precise solution to your client’s needs, and understand your client’s objectives.

What are some of the things that a public relations specialist should know?

Business/Organisational Objectives-to tie to strategy

Media Relations-to position your client in the suitable media spaces

Stakeholder Relations – how to bring these together in a synergized manner

Contemporary Issues-you must know what’s happening around you and the world

Writing and Reporting-a lot of our work involves writing

What are some of the lessons you picked from working as a journalist that have come in handy in your current role?

There is a need for speed as things happen very fast, and there is also so much to do and little time. Confidence in approaching clients, understanding the news cycle, and the importance of the X-factor in your work is a big lesson. Also, how to look for the thing that no one sees and may be essential to your work.

What’s the best advice yer can give someone starting in PR?

Don’t avoid mistakes- make them so you can reinforce your business Always be in the know.

Have a business plan and implementation phases

Maintain business people around you from every sector. You need to know what your peers are doing.

In business, don’t get tired; keep working.

Remember to reward yourself from time to time. Be your biggest cheerleader.

Feature

The Festival of Breaking the Fast: Understanding Eid al-Fitr

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As the crescent moon appears in the night sky, marking the end of the ninth month of the Islamic lunar calendar, millions of people around the world transition from a period of deep reflection to one of vibrant celebration. Eid ul-Fitr, often called the “Festival of Breaking the Fast,” is one of the most significant dates in the calendar, representing a harmonious blend of spiritual accomplishment and communal joy.

Why is Eid al-Fitr celebrated?

Eid al-Fitr marks the conclusion of Ramadan, a month-long period where observers fast from dawn until sunset. The celebration is, at its core, a way to show gratitude. After thirty days of practising self-discipline, patience, and increased charity, the festival serves as a reward for the spiritual “marathon” completed during the holy month.

It is also a time to celebrate the revelation of the Quran, which is believed to have begun during the final ten days of Ramadan. By completing the fast, individuals celebrate the strength and willpower they gained, reinforcing their commitment to their values for the year ahead.

The importance of the day

Eid ul-Fitr is far more than just a day off from work or a festive meal; it serves several critical functions:

  • It acts as a bridge between the intense devotion of the previous month and a return to daily life, carrying forward the lessons of empathy and mindfulness.

  • The day begins with a special congregational prayer. This gathering brings together people from all walks of life, emphasising equality and unity within the community.

  • A key pillar of the holiday is Zakat al-Fitr, a mandatory charity given before Eid prayers. This ensures that everyone, regardless of their financial status, can enjoy a festive meal and join the celebration.

What does Eid al-Fitr mean?

While the literal translation is “the feast of breaking the fast,” the deeper meaning of Eid revolves around renewal.

  1. Many view the day as an opportunity to start fresh. It is a traditional time for reconciling differences, forgiving past grievances, and strengthening bonds with family and neighbours.

  2. After experiencing the hunger and thirst of a fast, the “Fitr” (breaking of the fast) takes on a profound meaning. It is a moment to appreciate the necessities of life (food, water, and health) that are often taken for granted.

  3. Beyond the religious context, it is a day defined by hospitality. Homes are opened, special sweets are shared, and children often receive gifts or Eid (money), creating a sense of wonder and belonging that lasts a lifetime. 

Common traditions around the world

While customs vary by region, a few hallmarks remain constant:

  • Wearing new or best-quality clothes to honour the occasion.

  • In many cultures, the holiday is nicknamed the “Sweet Eid” due to the variety of desserts, like sheer khurma or baklava, served to guests.

  • The universal phrase used to wish others well is “Eid Mubarak,” which translates to “Have a blessed Eid.”

In essence, Eid al-Fitr is a beautiful reminder that discipline leads to joy, and that the greatest celebrations are those shared with others.

For more, click HERE to join our WhatsApp channel!

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Feature

The Festival of Breaking the Fast: Understanding Eid al-Fitr

Published

on

As the crescent moon appears in the night sky, marking the end of the ninth month of the Islamic lunar calendar, millions of people around the world transition from a period of deep reflection to one of vibrant celebration. Eid ul-Fitr, often called the “Festival of Breaking the Fast,” is one of the most significant dates in the calendar, representing a harmonious blend of spiritual accomplishment and communal joy.

Why is Eid al-Fitr celebrated?

Eid al-Fitr marks the conclusion of Ramadan, a month-long period where observers fast from dawn until sunset. The celebration is, at its core, a way to show gratitude. After thirty days of practising self-discipline, patience, and increased charity, the festival serves as a reward for the spiritual “marathon” completed during the holy month.

It is also a time to celebrate the revelation of the Quran, which is believed to have begun during the final ten days of Ramadan. By completing the fast, individuals celebrate the strength and willpower they gained, reinforcing their commitment to their values for the year ahead.

The importance of the day

Eid ul-Fitr is far more than just a day off from work or a festive meal; it serves several critical functions:

  • It acts as a bridge between the intense devotion of the previous month and a return to daily life, carrying forward the lessons of empathy and mindfulness.

  • The day begins with a special congregational prayer. This gathering brings together people from all walks of life, emphasising equality and unity within the community.

  • A key pillar of the holiday is Zakat al-Fitr, a mandatory charity given before Eid prayers. This ensures that everyone, regardless of their financial status, can enjoy a festive meal and join the celebration.

What does Eid al-Fitr mean?

While the literal translation is “the feast of breaking the fast,” the deeper meaning of Eid revolves around renewal.

  1. Many view the day as an opportunity to start fresh. It is a traditional time for reconciling differences, forgiving past grievances, and strengthening bonds with family and neighbours.

  2. After experiencing the hunger and thirst of a fast, the “Fitr” (breaking of the fast) takes on a profound meaning. It is a moment to appreciate the necessities of life (food, water, and health) that are often taken for granted.

  3. Beyond the religious context, it is a day defined by hospitality. Homes are opened, special sweets are shared, and children often receive gifts or Eid (money), creating a sense of wonder and belonging that lasts a lifetime. 

Common traditions around the world

While customs vary by region, a few hallmarks remain constant:

  • Wearing new or best-quality clothes to honour the occasion.

  • In many cultures, the holiday is nicknamed the “Sweet Eid” due to the variety of desserts, like sheer khurma or baklava, served to guests.

  • The universal phrase used to wish others well is “Eid Mubarak,” which translates to “Have a blessed Eid.”

In essence, Eid al-Fitr is a beautiful reminder that discipline leads to joy, and that the greatest celebrations are those shared with others.

For more, click HERE to join our WhatsApp channel!

Continue Reading

Feature

Living with Parents vs Moving Out Featuring Hoch Muhoro

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Modern times have pushed the narrative of moving out at 20 or 21, and it has largely been embraced. While the parents’ home is seen as a free place you pay for with your mental health, it is a strategic base for many and a point of debate for others.

Let’s explore both sides of this dilemma, using the case of Kenyan creator Hoch Muhoro to anchor the conversation.

Is moving out a strategic sanctuary or stunted growth?

For decades, the metric of success for a young African adult was defined by finishing school, getting a job, and getting your own roof. To stay a day longer was to invite whispers of a failure narrative. However, as the cost of living in cities like Nairobi skyrockets and the digital economy changes how we work, the rules of independence are being rewritten.

Hoch Muhoro redefining narratives

The conversation recently reached a fever pitch following the story of Hoch Muhoro, a  Kenyan digital creator who lives with his mother. To traditionalists, his situation is an anomaly, perhaps even a failure. But to a growing number of digital nomads and strategic savers, Hoch represents a bold counter-narrative.

Hoch argues that his choice isn’t about an inability to provide but about companionship, care, and the rejection of societal timelines that don’t serve the individual. His relationship with his mother, documented with transparency, highlights a shift from dependence to intentional cohabitation.

The argument for moving out

Proponents of moving out early argue that the cold world is the only place where true character is built. There is a unique psychological drive that comes from knowing your next meal depends entirely on your hustle. This survival mode often sparks the creativity and resilience needed to excel in competitive industries.

Living alone offers the freedom to fail, to host, and to explore one’s identity without the background noise of parental expectations or curfews. In many circles, including the dating market, living at home carries a stigma of immaturity that can be hard to shake, regardless of your bank balance.

The argument for staying home

On the flip side, the Hoch Muhoro approach offers benefits that the struggle-to-pay-rent lifestyle cannot match. By eliminating rent, individuals can funnel that capital into investments, equipment for digital creation, or emergency funds.

The isolation of life alone can be brutal. Multigenerational living provides a support system that wards off the loneliness often associated with early adulthood. Living at home also allows adult children to support ageing parents, creating a symbiotic relationship rather than a parasitic one.

Context is necessary

Is it better to move out? The answer is not a yes or no, but a when and why. If staying at home makes you lazy, complacent, and fearful, it is a cage. But if, like Hoch Muhoro, it provides the peace of mind to create and the opportunity to cherish family bonds, then it is a strategic advantage.

Independence isn’t just about having your name on a lease; it’s about the ability to make decisions that best serve your future self. Maybe the most adult thing you can do is ignore the neighbours and stay where you are supported.

For more, click HERE to join our WhatsApp channel!

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